Becoming What’s Possible
CASE STORY
Northwestern Mutual
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For 155 years, Northwestern Mutual's dominant focus was delivering a single product — life insurance. Yet, despite its steady success, the company's current CEO understood that to compete in the complex arena of financial services fully, it needed to evolve from being the best at a single product to being the best at delivering financial security.
We helped align senior leaders and staff by building a case for change that reflected how Northwestern Mutual's beliefs had evolved — and pushed the vision from focusing on maintaining its legacy to creating the future.
We developed rich ethnographic-based client insights and stories, a new strategic framework and narrative, and an immersive strategy experience that gave the board and organization a new lens to see greater possibilities — accelerating alignment on path, decisions, and execution.
We also created and deployed strategic communications, thought leadership, planning tools, and execution assets to accelerate engagement and value creation over time.
